Overview
Microsoft Dynamics 365 for Marketing is the software that transforms leads into business relationships. To do this, it connects the marketing and sales departments and automates processes. This results in smarter decision making that maximises marketing ROI.
Microsoft Dynamics 365 for Marketing integrates a number of features that go far beyond traditional email marketing, developing tailored strategies that drive to meet business objectives.
The tool offers all the necessary tools to automate marketing processes:
Advantages
Microsoft Dynamics 365 for Marketing facilitates the process of acquiring and nurturing leads. Why should you choose it?
Leads
- Multi-channel marketing campaigns. I.e. email marketing, landing pages, webinars, events, etc.
- Personalised experiences. Through configurable templates and designer tools that allow you to configure the shopper journey and personalise experiences.
- Simplified event management. In collaboration with ON24, it manages registrations, speakers, venue logistics, attendance... For both face-to-face and virtual events.
- Engage customers on social channels. With Microsoft Social Engagement.
Coordinates sales and marketing
- Customer View. In other words, it creates a shared source of contact, customer and lead information with Microsoft Dynamics 365 for Sales.
- Tracking of the potential customer journey. Automated workflows and marketing automation software optimise the buyer journey.
- Providing sales opportunities. Prioritisation of potential customers.
- Increased productivity.
Make better decisions
- Top priorities. Through integrated intelligence functionalities (such as dynamic targeting) you will target the right audience.
- Real-time performance measurement. With Power BI you can track the performance of your marketing campaigns and activities.
- Identification of customer needs. For example, with online surveys.
- Improving social interaction. Use of social information to gain competitive intelligence.
Modern and stable platform
- Very easy to customise. For example, it can be adapted very quickly.
- Automation of processes in all the different Microsoft Dynamics 365 apps.
- In addition, the cloud platform provides confidence and saves costs.
- Innovation with the possibilities of artificial intelligence.
Implementation
At Goom we help you to better understand your customers and their habits - customer journeys - with Microsoft's automated marketing tool. In addition, we integrate it with Dynamics CRM, other business apps or your ERP so that all the information is connected.
Developments
The April 2019 update brings new features such as the following:
- Actionable intelligence to create optimised segments and engaging content.
- Personalised marketing now extends to landing pages.
- Easier onboarding: test registrations in a few steps and runs in minutes.
- Further integration and extension of the solution.
- Fundamental investments continue to deliver improved usability, scalability and performance for campaign execution and email marketing.
Integration
Microsoft Dynamics 365 for Marketing integrates with the other Microsoft Dynamics 365 business apps and can be integrated with Office 365 tools. For example, Power BI for analysis and interactive display of results.
Dynamics 365 for Marketing Portal
Microsoft Dynamics 365 for Marketing includes full functionality for the creation of marketing pages (forms, landing pages, etc.) and also to enable an event portal. In other words, it includes a fully functional event portal.
In this sense, it is possible to use the portal solution to create a fully customised web space for different purposes and audiences that is fed with data from Dynamics 365.
In Dynamics 365 for Marketing, the portal appears as a workspace. In addition, its features can be used directly without configuration. As for customisation, it is developed using standard tools and entities of the portal's functionalities.
Prices
Dynamics 365 for Marketing Base
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Less than 10 Dynamics 365 users.
Dynamics 365 for Marketing Attach
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Minimum 10 Dynamics 365 users.
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