Microsoft Social Engagement

Overview

Microsoft Social Engagement is a powerful Social Listening tool that allows you to perform analytics focused on social networks.
It is located within the Office 365 application ecosystem. Additionally, thanks to its easy integration, it can be connected to the Microsoft Dynamics 365 application.
To use Social Engagement, it is necessary to have an Office 365 subscription and to set up the licence as a Social Engagement user by the Office 365 administrator.
Furthermore, this tool is available in 19 languages. It is suitable for covering all types of social environments such as Twitter, Facebook, blogs, video publishing sites and more.

Advantages

By providing more information about the audience, Social Engagement helps to optimise customer service and customer care.
Analysis: View widgets that show the data in the solution. Switch between pages in Analytics to see more detailed information about the areas that matter most to you. Add filters to slice and dice data according to your business needs.
Social Centre: Create and manage real-time message streams that match a selected data set. Depending on user role and licence type, you can share streams with other users of the solution.
Activity Maps: Create and manage activity maps to view real-time messages with location information. You can display them on a large screen to let your audience know where in the world your topics are being discussed.
Message Centre: Create and manage alerts so that the latest messages or important changes are emailed to specific recipients.
Configuration.

Implementation

As experts in Microsoft Dynamics CRM and Dynamics 365, at Goom we design the best strategy for implementing the Social Engagement tool. Depending on the needs of your company, we propose the solution that includes this tool best suited to achieve your business objectives.

Developments

Microsoft Social Engagement implements the Power BI tool to gain a broad perspective on your team's performance and engagement on social networks.

This content pack is designed specifically for Social community managers, providing performance metrics for engagement actions taken from within Social Management and track metrics such as number of actions taken and average response times, and gain visibility into the performance of each member of your team.

The power of Power BI automatically creates reports that give you a great starting point to explore and analyse your social engagement data.

Integration

Social Engagement is part of Microsoft Dynamics 365.

Microsoft Dynamics 365 stores Social Engagement data as SocialActivity and SocialProfile entities and can therefore convert the SocialActivity entity into a different record type based on predefined rules.
Any Dynamics 365 user with the necessary permission to access records from the CRM application will be able to access and/or process this data.
In particular, the data includes information about the social message (author and text) and customer data in the form of enriched information such as opinion and tags.

Prices

Microsoft Social Engagement is included in the subscriptions of several apps: Dynamics 365 for Sales, Dynamics 365 for Customer Service, for Field Service and in Project Service Automation.

Overview

Advantages

Implementation

Developments

Integration

Prices

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