The marketing team is probably the one that obtains the most information about the company's customers and target audience. Its activity is focused on positioning the business in the market and maximising the value of the product, therefore, it works in parallel with other departments, such as sales or customer service.
As a marketer you need an analytical marketing tool that allows you to centralise all the data from different sources (customer interactions, social media, events...) and draw the necessary conclusions to set realistic targets .
In addition, Microsoft has tools that automate marketing processes and it is possible to design the best strategy for marketing campaigns through various methods, including surveys, interactive strategies that are defined by the most successful results, etc.
Automate your marketing processes and increase your success rates!
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