Some facts about digital transformation

A study conducted by the Economist Intelligence Unit provides some data on digital transformation and its impact on companies and sectors.

The prestigious research and consultancy firm Economist Intelligent Unit has published a report commissioned by Microsoft on the impact of COVID-19 on the relationship between technology, organizations and people. The study, which involved more than 800 executives from 15 companies in Asia, the Americas and Europe, provides some insights into digital transformation and perceptions of it in the wake of the pandemic.

The objective was to analyze the progress achieved during 2020 and to draw conclusions and predictions based on the results. Once published, the direct correlation between digital maturity and the organization's ability to overcome the effects of this unprecedented crisis has been found.

Conclusions of the report

The full report is available at this link, but we detail here the main general data and conclusions we have drawn from it:

  • Seventy-five percent of all managers interviewed believe that digital transformation should lead to improvements in terms of inclusion, accessibility and sustainability. In general, there is a greater concern for people and society as a whole. For example, priorities are set such as more inclusive workforces. Likewise, it can be perceived how the pandemic and remote work have increased interest in employee engagement with the consequent labor and digital measures that this requires.
  • The role of the cloud is consolidated. For 50% of the participants in the study, it is the fundamental element in the digitization of the business.
  • Likewise, 40% of those surveyed highlighted the role of technology that has made teleworking possible and considered it indispensable today.
  • The role of other cutting-edge technologies has also been consolidated as crucial: 33% of respondents praised the role of artificial intelligence and machine learning and 31% the Internet of Things.
New challenges

On the other hand, as organizations advance in the use of new technologies, there are new gaps to be addressed. For example, the recruitment, privacy, security and regulatory compliance required for remote working.

Digitization by sector

Each sector has its own modus operandi and faces particular challenges on the road to digitization. We briefly review two cases:

  • The retail sector has been one of the big casualties of the 2020 crisis. The pandemic has brought a new consumption paradigm and digitalization is expected to improve employment prospects. It is a sector highly oriented to social benefits and encourages the shift towards decentralized and remote models with digital tools such as GoomShop.
  • The education sector needs to consolidate a digital transformation to develop skills and promote inclusion. One tool for the digitalization of the sector is GoomBook.
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